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Success in software development is built on iteration and constant learning.
It's a journey where, by embracing steps in a wrong direction and reflecting on them, we continue to improve, creating better versions of ourselves and our products.
Welcome to Hotfix, where we reveal the backstories of features, initiatives, or even entire product launches that didn't go how the creator would have liked.
They are those unfiltered truths—moments in product development that either underperform or just don't do what is expected of them.
Every episode, we sit down with some of the best product minds in the business for stories of failure. What happened? We deconstruct why it happened and, most notably, what's been learned. Let's learn, grow, and build better.
Stefan is a Product Coach at PP Partners & VP Product at Cosuno. He led product teams at B2B SaaS ScaleUps of all sizes and writes a B2B SaaS Newsletter on productpropaganda.com.
Christoph is Director of Product at Adverity, one of Vienna's fastest growing B2B SaaS scale-ups. On weekends he's running a one-person digital marketing agency for Shopify stores.
